My newsletter will mainly focus on the concept and implementation of four distinctive and bespoke tours, namely the Tour of Friendship, the Tour of Connection, the Tour of Competition, the Tour of Engagement.
Each tour was explained in detail in terms of the meaning and significance to ICA participants. To make the explanation more clear and vivid, the pertinent pictures of places of interest that were mentioned in text were placed beside the paragraph.
Trough reading the newsletter, ICA participants will get the whole idea of the bespoke tours completely and clearly. They will understand what they can experience and achieve after each tour, and what kind of specific routes and activities they can participate in certain tour. In the end, they can easily make up their mind which particular tour or tours they have decide to take part in.
On the other hand, the newsletter can be a souvenir for the participants. It not only present a comprehensive guide and introduction to Singapore, but also serve as a memorial remind them the unique experience in Singapore.
Poster - "My Singapore Weekend"
My poster intends to give a strong impression of “My Singapore Weekend” and arouse interests among ICA members and media scholars. Firstly, the gradient blue which is the overall tone of my poster is to implicate the blue sky and clear weather of Singapore. Headline “My Singapore Weekend” in lemon yellow not only presents a salient look but a feeling of brisk joy. The “Y” in word “My” is figured by a parachute so as to reinforce the holiday mood. Then the theme of ‘friendship’, ‘competition’, ‘engagement’ and ‘connection’ was explained by a bespoke picture respectively.
The first picture of parrots welcoming tourists to Singapore Zoo indicates Singaporean’s hospitality and they are friendly to people all over the world. Besides, the two parrots looking like twins expressed a humorous sense of friendship.
Competition is presented by a picture of dragon boat racing which is a popular game in Singapore. Engagement shows the icon of the country – Merlion. As blending in Singapore, Merlion is the first thing you must not miss and get to know.
The fourth part of theme Connection means connecting with Singapore’s past and heritage. A picture of Supreme Court which is the classic Corinthian architecture built in 1939 was place beside the Connection. It perfectly represents the heritage of the country and is very suitable for the definition of Connection.
At the bottom of poster, ICA conference information was briefly stated including the host university and official website. ICA logo was also placed in the corner to show the relevance of the “My Singapore Weekend” to ICA conference.
In addition, a pair of footprints was placed between ICA logo and the picture of dragon boat racing. The footprints means the journey starts from ICA and will follow as four significant ways of exploring truly and uniquely Singapore. The steps of ICA members will never stop because there are so many meaningful activities during the weekend after the ICA conference. The four pictures plus ICA logo formed a ‘V’ so as to indicate the victory of both the conference and ICA members’ weekend activity.
The first picture of parrots welcoming tourists to Singapore Zoo indicates Singaporean’s hospitality and they are friendly to people all over the world. Besides, the two parrots looking like twins expressed a humorous sense of friendship.
Competition is presented by a picture of dragon boat racing which is a popular game in Singapore. Engagement shows the icon of the country – Merlion. As blending in Singapore, Merlion is the first thing you must not miss and get to know.
The fourth part of theme Connection means connecting with Singapore’s past and heritage. A picture of Supreme Court which is the classic Corinthian architecture built in 1939 was place beside the Connection. It perfectly represents the heritage of the country and is very suitable for the definition of Connection.
At the bottom of poster, ICA conference information was briefly stated including the host university and official website. ICA logo was also placed in the corner to show the relevance of the “My Singapore Weekend” to ICA conference.
In addition, a pair of footprints was placed between ICA logo and the picture of dragon boat racing. The footprints means the journey starts from ICA and will follow as four significant ways of exploring truly and uniquely Singapore. The steps of ICA members will never stop because there are so many meaningful activities during the weekend after the ICA conference. The four pictures plus ICA logo formed a ‘V’ so as to indicate the victory of both the conference and ICA members’ weekend activity.
About Rich and Colourful Singapore
Singapore is a city state diversified in culture, race and religion. Foreigners who just come to Singapore are often amazed to spot the harmony in every aspect of the society. In this unique city state, every person shall definitely experience the country’s colorful culture, booming economy and social stability.“My Singapore Weekend” is designed specifically for foreigners who have not been to Singapore before. The project aims to show foreign visitors what they can do during the weekend of 26 – 27 Jun 2010. My theme for this unique Singapore weekend contains four major parts, namely friendship, competition, engagement and connection.
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