Poster - "My Singapore Weekend"

My poster intends to give a strong impression of “My Singapore Weekend” and arouse interests among ICA members and media scholars. Firstly, the gradient blue which is the overall tone of my poster is to implicate the blue sky and clear weather of Singapore. Headline “My Singapore Weekend” in lemon yellow not only presents a salient look but a feeling of brisk joy. The “Y” in word “My” is figured by a parachute so as to reinforce the holiday mood. Then the theme of ‘friendship’, ‘competition’, ‘engagement’ and ‘connection’ was explained by a bespoke picture respectively.

The first picture of parrots welcoming tourists to Singapore Zoo indicates Singaporean’s hospitality and they are friendly to people all over the world. Besides, the two parrots looking like twins expressed a humorous sense of friendship.

Competition is presented by a picture of dragon boat racing which is a popular game in Singapore. Engagement shows the icon of the country – Merlion. As blending in Singapore, Merlion is the first thing you must not miss and get to know.

The fourth part of theme Connection means connecting with Singapore’s past and heritage. A picture of Supreme Court which is the classic Corinthian architecture built in 1939 was place beside the Connection. It perfectly represents the heritage of the country and is very suitable for the definition of Connection.

At the bottom of poster, ICA conference information was briefly stated including the host university and official website. ICA logo was also placed in the corner to show the relevance of the “My Singapore Weekend” to ICA conference.

In addition, a pair of footprints was placed between ICA logo and the picture of dragon boat racing. The footprints means the journey starts from ICA and will follow as four significant ways of exploring truly and uniquely Singapore. The steps of ICA members will never stop because there are so many meaningful activities during the weekend after the ICA conference. The four pictures plus ICA logo formed a ‘V’ so as to indicate the victory of both the conference and ICA members’ weekend activity.